Productions, LLC
Spartanburg, SC 29301
Phone: (864) 595-1488
Fax: (864) 595-1482
general questions
Q. How much does it cost to run a television commercial?
A. That all depends on how many viewers are estimated to be in the audience, how much commercial time is available for purchase and how many advertisers want to purchase it.
Q. Should I be in my own commercial?
A. In many cases, yes. People trust other people more when they can see them. And when they've seen you on television, they feel as though they know you.
Q. What if I'm not a very good actor?
A. No problem. You don't need to "act" -- just present your offer clearly and directly. Your prospects don't mind if you're not a professional spokesperson. During the taping, you'll probably be reading off a Teleprompter so you won't even have to learn your lines. And remember, it's your offer that counts.
Q. Shouldn't I advertise in prime time? Isn't that where the viewers are?
A. Yes, that's certainly where more of them are, but they won't call you then. Even if they see your commercial and want to call you, by the time they would call you, they've forgotten all about you. And prime time television is very expensive.
Q. What are "image" commercials?
A. Also called "brand" commercials, they don't attempt to get anyone to "call now". They just try to get them to feel good about the product or service. Good image commercials are usually more expensive to produce than Immediate Response commercials and take longer to work. Commercials often contain elements of both Immediate Response and "image" advertising.